Website Design
Does Your Website Need a Refresh? 10 Signs to Look For
Websites age quietly. Your business grows and changes, but the site often stays frozen in the moment it launched. Here are ten signs it may be time for a refresh.
By Hayley Hughes, Rooted Studio & Co. · · 5 min read
The 10 signs
- You avoid sending people to your website.
- Your services, prices, or hours are out of date.
- It's hard to use on a phone.
- Pages load slowly.
- Your branding has changed but the site hasn't.
- Visitors can't quickly tell what you do.
- There's no clear way to contact, book, or buy.
- You can't easily update it yourself.
- You're not showing up when people search for what you offer.
- It looks noticeably older than your competitors' sites.
Refresh or full rebuild?
If the structure and platform are solid, a refresh — updated design, clearer copy, better calls to action — may be all you need. If the site is hard to maintain, broken in places, or built on an outdated platform, a rebuild can save time and frustration long-term.
Where to start
Look at your site on your phone as if you were a brand-new customer. Note anything confusing, outdated, or slow. That list is the beginning of your refresh plan.